Hip-hop takes a victory lap

By  | 

SOUTH BY SOUTHWEST (SXSW) may lure more than 250,000 people to Austin each year to learn about and experience technology, film and video gaming, but music has always been the festival’s raison d’être. Though indie rock has long prevailed, this year it was hip-hop that dominated both the conference rooms and the music venues. There was training and tutelage: young aspiring rappers participated in freestyle rap meet-ups and lined up to get career advice from celebrated managers. Newer artists looked at how the genre is evolving; experienced practitioners (such as Dr. Octagon feat. DJ QBert and Dan the Automator, pictured) performed and contemplated how far it had come. 

This was partly prompted by the release of Nielsen’s year-end report on American listening habits in 2017. For the first time, hip-hop surpassed rock as the most popular variety, accounting for seven of the ten most-consumed albums. As listenership has grown—in large…Continue reading

Powered by WPeMatico